Launching mid-2026
2Coast Labs is a small, intentional studio building games and digital tools around the belief that life should be designed — not a result of momentum or inherited expectations.
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Who We Are
2Coast Labs started on a belief that intentional design matters. We're a small team of designers, thinkers, and builders who got tired of making things that didn't align with what matters to us.
Everything here — every game, every tool — derives from living our mantra.
The Name
The name carries three meanings — all of them true.
First, it's geographic. We live between two coasts: the Fresh Coast of Michigan, where the Great Lakes set the rhythm of summers, and the Gulf Coast of Florida, where we've just planted a new family flag for comfort, connection, and care-free coastal climate.
Second, it's about family. Our kids are scattered — some out West, some in the Northeast — and the pull of both directions towards the two coasts is just part of who we are.
Third, it's a bit of a joke on ourselves. "To coast" — to ride momentum we've already built up. After years in the corporate world, that's exactly what we're preparing to do: let the work we've done become the foundation for something we actually design.
Three meanings. One name. All intentional.
Our Mantra
Not a marketing line — this is the practiced, personal framework we've used for years to decide what's worth building.
Stay adaptable. Trust our evolving wisdom over rigid systems or inherited expectations.
Shape the structure and flow of our lives deliberately. Live by conscious choice, not momentum.
Stay centered in love, family, and being present — the foundation for shared experience, growth, and joyful adventure.
Prioritize energy, health, and curiosity to stay fully alive and available to what matters most.
What We're Building
No placeholder ideas — these are the games and tools actually on our workbench, in whatever stage they're honestly in.
A satirical card and board game about corporate life — shifting market conditions, mounting bureaucracy, and the decisions nobody puts in the employee handbook.
Born on Tawas Bay and played there for years before it ever left the shoreline, Clear! is the board game now headed for its worldwide debut.
Our newest concept. The first run of prototype cards just came off the press — playtesting starts this week.
Capture a reflection once, then actually find it again — searchable across everything you've written, surfaced exactly when it's relevant. It's the internet of you.
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2COAST LABS
Designed to Matter
We're building quietly and intentionally. Join the list and we'll reach out when something meaningful is ready — no noise, no filler.
No spam. Unsubscribe anytime.